AstraZeneca

As a result of the merger between Swedish Astra AB company and UK-based Zeneca Group PLC, it is now one of the world's leading pharmaceutical companies, both in research and development, with presence in the main therapeutic areas and a strong foothold and leadership position in all five continents.

CH+B is working on executing communications that help provide identity and convey innovation and technology.
A consistent identity throughout all the formats used, that reflects AstraZeneca's prestige and provides loyalty in the healthcare industry.

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Diabetes Summit

Diabetes Summit was an event hosted by AstraZeneca, one of the world's leading pharmaceutical companies in research and development.

CH+B worked on designing and organizing an event that strongly contributes to the construction of a powerful and dynamic image. The formal vocabulary communicates innovation by using geometric shapes that derive from the logotype, exclusively created for the event.

The format of the event consisted of a scientific education program developed in association with a local and international expert committee, with the objective of improving clinical management with the latest treatments for type 2 diabetes and helping improve the patients' life quality.

"Challenging paradigms" was the claim that identified the event both in its conceptual and aesthetic development.

Figura AstraZeneca - 9
Figura AstraZeneca - 10