Corporate Social Responsibility is a commitment that the entity, as a member of society, has with its stakeholders, and involves sustainably improving business conditions and the quality of life of society as a whole.
CH+B developed an identity for reports that is emotionally appealing to readers and visually represents all the tangible and intangible characteristics that define the Bank: values, wealth, track record, culture and philosophy.
The Fund for Environmental Conservation (FOCA, Spanish acronym) was launched by Banco Galicia in the year of biodiversity. Its goal is to fund and disseminate applied research projects whose main objective is environmental conservation, that truly develop scientific knowledge and directly and specifically contribute to global sustainability.
The first issue addressed biodiversity, while the second one dealt with the conservation of forests as ecosystems. The third issue dealt with the conservation of water and aquatic environments.
CH+B developed these publications with a unique and recognizable graphic identity that links each piece and provides consistency.
The use of a double strategy of figures and photographs to enhance images generates a fresh, dynamic and highly appealing page layout.