CVH is the first converged communications holding company, the parent company of Cablevisión, Fibertel and Nextel, which seeks to enhance communications growth.
Today, convergence has transformed the cable industry, leading to the provision of integrated communications services.
CH+B worked in constructing a brand identity that would provide institutional support to other companies.
A dual strategy was implemented:
- The overall "CVH" isologotype (summary of the name).
- The "V" character, with a strong technology spirit that provides vision and future.
Both elements powerfully reflect the company's strength.
The system's flexibility enables to systematize and recognize Holding companies with one identifier or the other, and to interact accordingly.
The "V" character refers not explicitly to the South Cone, the Holding company's area of performance.
Internal channels express the different services of a telecommunications, video, wide band and mobility carrier, which enhances the symbol's power of persuasion.