Grupo Clarín is the leading communication media group in the Spanish-speaking world with presence in print media, broadcast television, radio, audiovisual production, cable and satellite television, telecommunications and digital content. The new image, designed for the Group, is part of a comprehensive program. The strategy is oriented to a visual identity that shows the Group's evolution and its decision to join in the great economic, technological and social transformations of this era.
The goal was to represent changes without forgetting the essence: the Group's history and values. The new image reflects a natural evolution. The shape, force of color and a clear definition contribute to fast memorization.
Boldness, an international character, leadership and growth are some of the values perceived in Clarín Group's new image.
Clarín Group is Argentina's leading communication media group and one of the most important in the Spanish-speaking world.
As part of the Communication Program and under the Visual Identity System matrix developed by CH+B, a new institutional brochure was created.
It is a key piece that uses graphics, images, typography and layout to set the right tone that reflects Clarín Group's commitment to its audiences.
Institutional website and Investor Relations website
We live in a digital environment that is constantly evolving. Accordingly, CH+B worked on website creation and management by focusing on a practical design with which users can interact effectively and clearly. Dynamic websites that establish Clarín Group's relationship and commitment to the public.