John Deere Latin America is a subsidiary of Deere & Company. It sells John Deere machinery in several South American and Caribbean countries through its dealer network.
Visual Identification Manual for the dealer network
Visual identity is a strong and reliable marketing tool when managed properly. Consistency and accuracy are its cornerstone.
CH+B developed a manual for Argentina, Brazil, Mexico and Latin America, with a projection to other countries. It is an identity manual that expresses the values of Quality, Integrity, Innovation and Commitment in all the areas of the business, throughout all the continents.