Metrogas is one of Argentina's leading private utilities and the largest in the natural gas distribution industry. It is the first in Latin America in terms of customers, which exceed 1,800,000.
The goal was to create a systematized communication plan that addressed the needs of the various channels with a consistent, clear, no-frills style that leverages each graphic piece while keeping an integrated image.
Annual reports and financial statements
For the publication of annual reports and financial statements, one of the most significant and reliable institutional pieces, the premise was to come up with a design that conveyed the company's attributes and qualities with a powerful and easy-to-read graphic rhetoric.