John Deere Original Spare Parts Fair

Being Original

At the request of John Deere's Communication Department, we tried to give a twist to the Original Spare Parts Fair.
The intention was to convey the three strong concepts that support the event.
- Interaction:
Between customers and John Deere specialists.
- Knowledge:
Explaining the benefits of using original products.
- Operability:
Maximizing the use of John Deere products in the best way possible.

CH+B explored different ways to find an innovative solution that served as an icon in these events and comprised all communications materials.
The glove consistently reflects daily work.
In any change of spare part or repair of equipment, The glove is present.
The invitation to the Original Spare Parts Fair, a key piece, forces the attendant to interact with the container (a tool box) and the pair of gloves.
The person remembers the event and is compelled to attend.