Axion

Axion develops and manufactures hydraulic platforms that are used in all kinds of work at height. All its products are manufactured with state-of-the-art equipment and are exported to over 20 countries.

Axion identity

CH+B worked on bringing new life to Axion's identity. The challenge was to "change in order to be the same". The brand's identity was enhanced with a new, streamlined logo, with more legibility and visual impact. The brand image system was streamlined by adjusting all the elements in it. A usage and application manual completed the program and provided consistency and accuracy to visual identity construction.

Institutional information

CH+B used a streamlined discourse in all communication pieces. It is an integrated system with consistent and recognizable arguments for all products and services, giving as a result a commercially efficient strategy.