Bayer
Bayer is a life sciences company established over 150 years ago, with basic competence in the healthcare and agriculture industries.
Its innovative products contribute to finding solutions to some of the main challenges of our time.
Yaz
CH+B addressed physicians through formal vocabulary, while speaking to a young audience in a direct and to-the-point manner.
It reflects products' virtues with a closer and powerful vision, supported by Bayer's prestige and permanence in the healthcare sector.