Fundación Acindar was established with the objective of contributing to community development, especially in those areas where the company operates.
CH+B worked in creating a graphic identity, with the most important objective of being appealing to its audience. The essential requirement was that the piece had to be as concise and concrete as possible to support a powerful presence. The origin of the institution is expressed in the two initials, "F" and "A".
It is a timeless, simple and no-frills design that never goes out of date. It enables recognition and awareness with just a glance. The design may be reproduced in any process and supports minimum reductions with outstanding legibility.