Fundación ESSO

In 1911, West Indian Oil Company, as Esso was named at that time, started its operations in Argentina.

Just like oil by-products are an unavoidable part of our daily life, Esso became a part of its community through a wide range of activities involving education, culture, donations and community service.

Visual identity

It is a summarized, streamlined figurative symbol that creates a graphic effect, where the institution's goals are conveyed by the two hands that give and contribute. Design variations, such as different line thicknesses, and the black and white balance generate dynamism and visual appeal. Its open structure expresses a positive disposition for a community-oriented entity.