Glencore

Switzerland-based Glencore International AG is the world's leading private company engaged in the purchase, sale and production of raw materials and food. It currently has a 50% share of the world's copper market and has nearly 300,000 hectares of farmland, and it is one of the world's main grain producers.

Our assignment included adapting Minera Alumbrera's communication to a new expression in line with parent company Glencore's identity and culture.

The project dealt with all the communication universe starting with the logotype, and built the new identity.