John Deere Latin America

John Deere Latin America is a subsidiary of Deere & Company. It sells John Deere machinery in several South American and Caribbean countries through its dealer network.

Visual Identification Manual for the dealer network

Visual identity is a strong and reliable marketing tool when managed properly. Consistency and accuracy are its cornerstone.

CH+B developed a manual for Argentina, Brazil, Mexico and Latin America, with a projection to other countries. It is an identity manual that expresses the values of Quality, Integrity, Innovation and Commitment in all the areas of the business, throughout all the continents.

Figura John Deere Latin America - 2
Figura John Deere Latin America - 2
Figura John Deere Latin America - 2
Figura John Deere Latin America - 3
Figura John Deere Latin America - 3
Figura John Deere Latin America - 3
Figura John Deere Latin America - 4
Figura John Deere Latin America - 4
Figura John Deere Latin America - 4

Trade fairs and expos

CH+B works in a unified design for the entire region.
The creation of architectural signage for the company's trade fairs and expos strongly and effectively reflects the value of its products and services.
Its unique and recognizable identity provides reliability and soundness to visitors.

Figura John Deere Latin America - 7
Figura John Deere Latin America - 7
Figura John Deere Latin America - 7