Pfizer

Pfizer Argentina, an affiliate of US-based Pfizer Inc., has been operating in our country since 1956. The company, established over 150 years ago, is present in 180 countries and has more than 11,000 employees.

CH+B worked in redesigning the company's brands and developing communication materials as part of a formal and consistent process in all communication channels. Achieving higher synergies between its brands while promoting their individual attributes has directly contributed to the image of each product.