Renault

Set design

The premise was to develop a temporary set in a consistent and systematized way, which was visually appealing and provided maximum differentiation, in over 500 dealership stores with different construction characteristics.

A series of kits were projected based on a Meccano-style assembly with reusable elements, which enabled easy and flexible setup by store employees on a regular basis. Each kit consists of a container box with all the necessary elements and a small instructions manual with examples of potential sets.

Visual identity

Using as guideline the governing principles for international representation, we have developed a system that enabled to standardize and adapt, on the domestic level, those principles to the local context, which allowed the company and its dealership network to express their message in a consistent and supported manner.