A su lado Boehringer Ingelheim

Boehringer Ingelheim developed an Integrated Patient Pathology Program with regional reach.
The program has an emotional approach that seeks to get closer to patients and their families.
It provides support with permanent and ready access to detailed explanations about the different aspects of a pathology, and it also serves to create common ground with useful healthcare tips.

CH+B developed a visual identity that establishes a loyalty relationship and strengthens the bond with patients, families and physicians, through a formal and powerful isologotype and the use of recognizable vocabulary.