Abbott Laboratories

Abbott is one of the world's largest healthcare companies. It is renowned for its global reach and the ability to serve its customers around the world. The company currently has 115,000 people among its staff who work to create breakthrough products -in diagnostics, medical devices, nutrition and branded generic pharmaceuticals- in more than 100 countries.

CH+B worked with the challenge of turning creativity power to promote a strategic vision that fulfill every need. We developed a dynamic and consistent language in all communications materials that conveyed movement, life, security and reliance.