John Deere After Sales Expo in Mexico

John Deere 2015 After Sales Expo in Mexico was a new challenge.

John Deere organizes a traveling fair that covers all the country through its extensive dealer network, with the attendance of hundreds of farmers.

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CH+B was entrusted with the development of all the communication and architectural signage that is shown in these fairs.

Developing the After Sales Expo based on the digital footprint was a creative solution that strongly reflects that original spare parts have no copy.
The construction of the digital footprint is formed by the names of John Deere's main products (batteries, lubricants, filters, etc.). All the field of action is imbued with originality.
"Come to an original expo, come to a unique event."