New Axion identity

Axion develops and manufactures hydraulic platforms that are used in all kinds of work at height. All its products are manufactured with state-of-the-art equipment and are exported to over 20 countries.

Axion identity

CH+B worked on bringing new life to Axion's identity. The challenge in building the new brand identity was to "change in order to be the same".
The brand's identity was enhanced with a new, streamlined logo, with more legibility and visual impact.
The identity system was simplified by adjusting all the elements in it.
A usage and application manual completed the program and provided consistency and accuracy to visual identity construction.