AstraZeneca`s Diabetes Summit

Diabetes Summit was an event hosted by AstraZeneca, one of the world's leading pharmaceutical companies in research and development.

CH+B worked on designing and organizing an event that strongly contributes to the construction of a powerful and dynamic image.
The formal vocabulary communicates innovation by using geometric shapes that derive from the logotype, exclusively created for the event.

The format of the event consisted of a scientific education program developed in association with a local and international expert committee, with the objective of improving clinical management with the latest treatments for type 2 diabetes and helping improve the patients' life quality.

"Challenging paradigms" was the claim that identified the event both in its conceptual and aesthetic development.